Wednesday, October 21, 2009

Promoting oneself

It's something that most writers, introverts that we are (for the most part), don't like to do, but we've got to do it. Sometimes it's in the form of an interview, sometimes it's in the form of marketing material like bookmarks or postcards or magnets, sometimes it's in the form of modern technology, like a podcast. Promoting yourself -- or at least your work -- is inevitable and necessary and sometimes can be downright frightening.

Which is why when Jacquie Rogers, one of the cofounders of the 1st Turning Point website on doing your own marketing and promotion, originally asked me whether I'd be interested in contributing a piece on occasion about marketing and promoting, I said no. I didn't know much about it, because that was the bailiwick of the Hub, who is a professional Marketing Guy. Well, it turned out that what she really wanted was to pick the brain of the Hub, but through me! No problem, I said. I could parrot someone else, if he had a chance. (If there's baseball on, all bets are off. And guess what's on right now? Yes, baseball.)

Of course, that said, I only found out the topic today ... and the podcast she assigned me to is this evening. Do I have time to do any research? Of course not. So I have to use what knowledge I have. The topic is tag lines: the good, the bad, and the indifferent.

Thank goodness I have others around me with more experience and knowledge. If you're interested in what real professionals have to say on the topic (and me), check it out at or http://www.internetvoicesradio,com at 6pm Pacific Time, 9pm Eastern Time. It's only an hour, so if you've got questions, there will be answers. Drop on by! And if I'm lucky, the Hub will come home in time for me to give a professional's answer!

Eilis Flynn
ECHOES OF PASSION, on sale now